LoveShackFancy, founded by Rebecca Hessel Cohen in 2013, has become a staple in romantic, vintage-inspired fashion. Known for its signature florals, pastel hues, and feminine silhouettes, the brand has expanded beyond clothing into collaborations across beauty, home décor, and accessories.
LoveShackFancy’s partnerships bring its dreamy aesthetic to a variety of products, making it accessible to fans beyond traditional apparel.
Notable Collaborations
• Stanley – LoveShackFancy partnered with Stanley to create floral-themed tumblers and drinkware, blending the brand’s signature romantic patterns with the practicality of Stanley’s cult-favorite cups.
• 1800 Flowers – The brand collaborated with 1-800-Flowers to design exclusive floral arrangements inspired by its vintage aesthetic, perfect for gifting or home décor.
• Wet Brush and Goody – LoveShackFancy infused its delicate floral prints into hairbrushes and accessories, making everyday hair care a touch more stylish.
• Pottery Barn Teen – The collaboration with Pottery Barn Teen brought LoveShackFancy’s signature patterns to bedding, furniture, and décor, creating a dreamy, feminine space.
• Sephora – LoveShackFancy launched a perfume collection at Sephora, translating its ethereal vibe into a signature scent experience.
• Kendra Scott – The jewelry collaboration with Kendra Scott introduced dainty, floral-inspired pieces that captured the soft, romantic essence of both brands.
• Impress Nails and Sally Hansen – LoveShackFancy brought its vintage aesthetic to nails with Impress press-on nails and Sally Hansen nail polish, offering pastel florals and soft feminine hues.
• Roller Rabbit – The brand teamed up with Roller Rabbit to create a loungewear collection featuring dreamy, printed pajamas and comfortable essentials.
• HiNote – A stationery collaboration with HiNote allowed fans to bring LoveShackFancy’s romantic aesthetic into their notes and invitations.
• State Bags – The brand’s partnership with State Bags featured whimsical, floral-printed bags, combining function with fashion.
• Target – LoveShackFancy designed an exclusive collection for Target, making its signature style more affordable and accessible.
• Superga – The collaboration with Superga introduced floral-printed sneakers, offering a casual yet stylish way to embrace LoveShackFancy’s signature aesthetic.
• Bogner – LoveShackFancy joined forces with Bogner, a luxury ski and sportswear brand, to bring its signature floral patterns to high-performance winter apparel. This collection blended femininity with functionality, allowing fans to showcase their romantic style on the slopes while staying warm and stylish.
• Hurley – The partnership with surfwear brand Hurley infused LoveShackFancy’s romantic florals into beach and swimwear. This collaboration combined performance-driven surf essentials with the brand’s soft, feminine designs, making waves in both fashion and function.
• Cotton Incorporated – LoveShackFancy collaborated with Cotton Incorporated to highlight the beauty and sustainability of cotton fabrics. This partnership celebrated breathable, soft textiles that align with the brand’s commitment to effortless, romantic fashion.
• Dunkin’ – LoveShackFancy teamed up with Dunkin’ to release a limited-edition, floral-inspired merchandise collection. Featuring pastel pinks and whimsical florals, the collaboration brought a playful and feminine touch to coffee cups, tumblers, apparel, and accessories, making mornings a little more stylish.
LoveShackFancy continues to expand its reach through unique and unexpected collaborations, bringing its feminine, vintage charm to a wide range of products.